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China’s Travel Retail Chocolate Temptation

According to Chinese market research group, Ebrun, China’s chocolate market is forecast to break through the 40 billion yuan barrier in 2020. If it does, that will mean it will have almost doubled in size over a five year period.

While Chinese per capita consumption of chocolate is still under a kilo per annum, around a tenth of that in Switzerland or the UK, there are several recent domestic Chinese research studies that show the gifting market to be crucial to Chinese chocolate sales.

Typically these domestic surveys indicate that the gifting element accounts for well over two thirds of Chinese chocolate purchases. And where better to buy a Chocolate gift than at the airport?

In Travel Retail the focus is often on Chinese travelling overseas and the opportunities that are available to them to purchase airside when they are out of China. But it’s the domestic Chinese air market that holds the biggest potential prize for the Chocolate manufacturers. Which domestic airports offer the greatest opportunities?

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the author

Jane is the Air4casts CEO. She is an industry expert on data sources in particular. If there's something to know in Travel Retail, she knows it.

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