South Korea’s Shifting Chinese Visitor Profile

In the five years preceding 2017 the gender profile of Chinese visitors to South Korea had settled into a familiar pattern where it had become safe to plan on at least 60% of all inbound Chinese visitors being female.

Month after month government visitor statistics confirmed the phenomenon and it was consistent, regardless of the time of year or the means of travel. 2016 was the pinnacle, when almost two thirds of all Chinese visitors to South Korea were women, one of the highest proportions of any Chinese destination market globally.

Travel Retail is of course all too familiar with rapid business disruption, and in 2017 the Thaad dispute turned this particular demographic trend on its head.

Today’s Air4casts data briefing analyses timely data from South Korea which highlights changes in both the gender and the age of their Chinese visitors.

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the author

Jane is the Air4casts CEO. She is an industry expert on data sources in particular. If there's something to know in Travel Retail, she knows it.

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